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avrona's avatar

Mine has been rather anticlimactic, a company just reached out to me via email. It was one of those shady grey-market software key sites, but still, it was something. I made a whopping £20, but for a first sponsorship, it's still nice, and seeing how I've been doing YouTube for like 7 years at that point, finally getting that first deal felt amazing. All I needed to do was a short, self-contained ad video for it. I was sorta worried about doing it, as the channel did, and still does, struggle algorithmically, so releasing a video like that destined to have low CTR and low retention is the last thing the channel needed. However, for those £20, I figured a single video that performs even worse than all my other videos that already perform badly won't be too harmful.

That was like 3 years ago, and it's still one of only like 3 sponsorships I've done...

Lanah Tyra's avatar

I got my first sponsored deal a few weeks ago, and I was surprised that even someone fairly new to streaming, having only a small channel can get one.

When I decided to go for Twitch Affiliate a friend suggested to use StreamElements for overlays and such. One day I got an email from them that I'm eligible for sponsorships. I checked out the deals, they were all for free to play, mostly mobile games. I chose a game which I was familiar with and did the streams which required (it's mostly very minimal, stream for a couple of hours with the overlay provided by StreamElements for the deal, then if your viewers achieve the set ingame milestones, you get rewards. Most of them give you 5-7 days to run the sponsorship) I got a few viewers reaching the milestones, so I'm just waiting for the payout now.

Keep getting emails from StreamElements with other deals, I'll look into doing another one when I'll have internet sorted after moving.

I think these deals are pretty good for starting content creators as with them being free to play games it doesn't cost the company anything to send you a game code, so even if you can't get people into the game, they don't lose money on you. It's also less pressure for you, you can use these deals to get used to reading a brief and practicing how to shape your content around it. It's also good for your community, people might not be able to afford subscribing to your channel, but they can support you by playing a game which doesn't cost them anything, but you'll get rewards from the company if they reach the goals set.

FirestormGamingTeam's avatar

Ours was an odd two

We were contacted by “NoPing” which offered us a partnership deal with them and so on, which we accepted but this did not make us very much money at all since it was dependent on people using our link.

Our second was the energy company Dubby which also offered us a partnership deal, after checking they were okay with the existing deals, and we accepted, to be fair, we have made some money off that deal. Plus we have a 25% personal discount code for all their products.

So I’d say so far, it’s been pretty decent.

Schadsquatch's avatar

A member on my streamer team is a full time social media promoter, which helped my team get our first paid sponsor. She was reached out to by a Ukrainian gaming company to promote their spaceship shooting game. This made a lot of sense to us since we all are pretty popular in the EVE community. We had to play their game for x streams, and for y amount of time. It was really cool to have someone on our team able to find and get a sponsorship!

I find reaching out to companies that you love and writing a WELL written description of what you are trying to achieve is your best bet of getting a sponsorship or affiliate link. I reached out to a local card grading company and we are going to do a collaborative video about how they grade cards, and they will give me a deal/kick-back on cards that are sent to them through a link.

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