Watch this, it will blow your mind, Honey is shady AF and I am glad I don’t use this trash, and neither should you.
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Content Creators
Absolute crap, Honey is well known and if this was even the tiniest bit true, it would be everywhere, all over social media with massive influences publicly severing ties with them. All this is, is influencers demanding more money from them and getting told to do one, as he said "this video series is my opinion" i.e I'm full of S***
To be fair I don't get a lot of products unless I research them and the market extensively
Ray-Con ear phones are also trash
Never heard of it but a quick read & it’s fairly obvious how it works and the trade off. If you market affiliate links yourself then you get a cut of that sale, if you market honey then you get a small cut of the affiliate earnings via any sales using honey discount codes that user makes whether you made a video about that specific product or shop that they buy/use. If someone uses honey after they click through your original link, the yeah they override the original link.
It’s a choice of direct marketing specific products or just market one third party product and taking a cut of every use of that.
A lot of influencers are not following the USA or UK rules about affiliate link disclosure & that their videos are basically advertorials. This is more shady than this issue in my mind.
Wow, I'm really shocked at the responses here from content creators.
You are all ok with a multi billion dollar company inserting there tracking links (after doing nothing) in content creators of all sizes affiliate links (right from small creators who will make a few bucks up to your favourite big creators) and taking income away from them?
So you would all rather Honey gets all the affiliate revenue than the content creator who's video or stream you have just watched then decided to buy via their link to support them?
I dont, i know when I buy via links under someones review video for example I want them to get supported as i know its a small way i can support my favourite creators or a creator who has done a good job in their video telling me what i want to know about the product for example. Honey should get nothing, even if they provide you with promo or discount codes they could still do this (even though as the video displays there are better ones to be found by looking for yourself) and allow the content creator to get compensated.
And I have skin in the game, as a small content creator, i need to layer income streams to make ends meet, now if honey vacuumed up all the affiliate links i have i would notice that as i regularly refer to products i buy with my own money or if i am sent products which are good enough to be mentioned in a video. This looks like it is just another example of big business being shady and thinking they can get away with anything which in turn is making it more difficult to be a full time creator.
I am pro anything which helps creators of all sizes make income doing what they are passionate about, which is a big reason I got involved in (& support) Just About before it even launched by emailing the Founder to ask to get involved as I see it being another great example of this and as content creators I would have thought you would be too.
Thanks for listening to my Ted Talk.
I think the problem for me is the people promoting this tool should properly look into how it works before considering promoting it. If they aren’t aware this is what it does then they haven’t looked into it enough to be making a video about it & promoting it to their viewers. A quick google for “how does honey make money” gives me a ai summary telling me just what the video describes. In terms of opening up a page with an affiliate link/referral code in the url.
The video is correct generally in terms of how affiliate link/cookies/discount codes work & I guess it will bring awareness to some people that promote it & don’t realise this. It’s a bit sensationalised though saying it’s a scam, I’d say it’s more of a scam someone promoting it & telling everyone should download it when they haven’t looked properly into how it works.
I agree creators should know what they are promoting even though this tool is not advertised as an affiliate cookie hijacker, it’s advertised as a tool you can promote to help your audience save money, the big problem is the dishonest activity of hijacking creators potential affiliate commissions, and that’s all creators, I didn’t really flag this up due to creators promoting it as I bet 99% of them didn’t realise this was happening.
I thought about this some more & it’s also a valid argument to say this is promoted by some big names & in turn it kinda does take revenue away from smaller creators.
It takes revenue away from retailers as well because this thing can change a direct visit from their own advertising into it being a referral from someone else’s in effect.
Didn’t mean for this to come across as shooting the messenger, which it has done a bit sorry. I’ve never heard of Honey before personally,
Don’t be silly, all good, this has been a good conversation , all I am trying to do is bring awareness to everyone of these practises which I do not agree with as it is damaging to content creators of all wives and is beneficial to a multibillion dollar organisation, it’s like Goliath stealing over and over again from David.
Mate you know I respect you but you seem very naive to the core points of affiliates to any "sponsor" or "partner" program. This is just how it's done. Anyone who then publicly complains is basically greedy because they are making HONEY a lot of money + themselves and they want more and feel HONEY is just being greedy when they are doing what they agreed to.
I expected better however in you letting a content creator get you this upset what has been de-facto for years and years.
So,
1. The user clicks on a link to the store and gets a 'creators' cookie.
2. if they buy right away - all good.
3. if they try to get coupons, the cookies are overwritten with the latest honey's
I guess Honey here is like 'Well, we did the job and got him a coupon, or at least tried, so we are the last who engaged with him'.
Or did I get it wrong?
That’s only the tiny first part. You need to watch the whole video I posted then it will make sense and you will have that “ahah” moment, just watching the first few minutes isn’t enough to get the full picture of what’s going on. Enjoy
Great to see big YouTubers starting to pick up on this shocking scam -
https://www.youtube.com/embed/8tDOeQqnrYQ?feature=oembed
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