I used bing search engine built-in into Edge browser for a while. And I made some searches on bing and google to compare the results. And while it's frustrating in both engines, that sponsored searches are prioritized more, Google has cleaner mark of sponsored content. For example, I was searching for Winter solstice 2024, and Google showed me Wiki page as a first option, while Bing showed me ad for Amazon as a first option, and only after that it was information about my actual request.