Very briefly on two things that I expect all agree on, and would expect to be core issues for the CSM:
Wars are good. The denizens of New Eden love war. Big, utterly brutal war. We would love a war bigger and more brutal than any of the wars that have preceeded it. An incubator of war is resource disparity. An essential resource disparity neccessitates war, as does a large enough disparity. Facilitating this disparity may risk the complete collapse of New Eden, but have faith in pilots to rise to that challenge. CSM - when it is proffered, take disparity. Tip us over the edge for bob.
New Players are good. The new player experience, that first week or two, is excellent. The SOE epic arc is excellent. The Air career program is good, and FW is going in the right direction. Glue it together. Push for any and all new player incentives. A recruitment drive external to the game (ads, a new player event) would be nothing but positive.
What CSM Candidate represents these issues best?
I believe they all do. I'll end up voting for someone that demostrates the ability to put their head above the parapet of their fortizar, keepstar, athanor, t1 frigate.