Before pre-order bonuses were just cosmetic skins or additional map packs (released later as DLC) there were little physical incentives to pre-order games. Artbooks, key chains, figures, and soundtracks etc. Often they were included in the retail release of the game rather but now it seems you have to buy the upgraded package for anything extra.
For me - it has to be the Persona 4 Arena vinyl. I remember finding it at a GAME (UK version of Gamestop) behind the counter when I was out with my parents so I jumped at the opportunity to get the pre-order bonus and the game that day. It also came with the CD soundtrack too.
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