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Rupert's avatar

Tricky one. First instinct is that there's such huge brand equity in Twitter that it is unwise to ditch such a recognisable global brand.

But given Musk has been systematically dismantling any goodwill and equity in Twitter for the past year, maybe it doesn't matter at this point. X could be the fresh start they now need! But I doubt it will be...

MrTomFTW's avatar

I've never seen a rebrand with "divorced" energy before!

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