Instagram is launching a podcast, which it says will present “the latest on culture - from memes and icks, to fashion and friendship - all from your favourite celebrities.”

We’re all used to platforms speaking to their members about the platform itself, and the service it provides. It’s less usual to see them make content about other topics just like regular creators do. Social Media Today interprets it as a play for cultural relevance, but maybe it’s also a clever way to package Instagram’s messaging in a format their members want to listen to?

Tell us what you think. Does Instagram’s step into non-platform content intrigue you? Will you listen to the podcast? Or is it an odd step outside Instagram’s lane that leaves you cold?

We’re not launching a podcast any time soon (sorry), but we’d love to know how you feel platforms should communicate with their members, what should and shouldn’t be included, and what format would connect in a meaningful way.

To the comments!