There are two types of terrible sales people: those who never get to the point, and those who only ever get to the point, so I’m going to do neither.
In its simplest definition, the commercial team is responsible for Just About’s revenue. We do this by finding the product in the Product, finding the right people to sell it to, and making sure they’re happy with what they get.
Starting with the why
We think the enshittification of the internet is worth fighting against. The hard work community members put in is taken for granted by the big platforms, new creators have a hard time getting established, brands struggle to connect with their true ambassadors and advocates, and everyone suffers from the effects of toxicity.
We want to create a better and fairer community platform.
This is the why behind Just About, and it’s as central to our commercial approach as it is for the platform’s roadmap.
Fair for all
70% of the money that Just About’s partners contribute goes towards creating, supporting, and running communities through our member rewards system.
The rest (30%) goes towards paying Just About’s costs, keeping everything running smoothly, and helping to grow the platform (with marketing for example).
We’re aiming to create a model where the financial backing we secure benefits the community directly - and the partners too. All of the cool things that are happening - content creation, conversation, authentic and toxicity-free interactions around their brand - are highly valuable to them. At its core, this is the product we’re selling, and we think it’s a better and fairer model for everybody involved.
Money’s not everything
Well that’s an odd thing for a commercial person to say, but let me explain WAIT LET ME EXPLAIN
Choosing the right partners, especially when Just About is so young, is vital for the long-term health of the platform.
Whenever a brand is given an opportunity to work with us, it should enhance and benefit the community and its members. The long-term vision is more important than short-term money, and we aim to choose partners accordingly.
We were delighted that CCP Games was our first commercial partner and helped us get Just About EVE Online off the ground. We’re currently talking to many more companies and we’re looking forward to announcing our next partners very soon.
BTW, if you think there’s a potential partner we should be talking to, please drop it in the replies below!
Good partnerships are good 🤯
The best way to ensure consistent commercial success is retaining partners, and this means ensuring we (over) deliver on our promises. That’s why we work so hard to ensure our bounties are credible, authentic and tailored to the community we’re supporting (such as this call for limericks around EVE’s GM Week). We also try to design them so they’ll maximise community engagement and unique content creation.
It’s a new model, but we think there’s broad alignment between the needs and expectations of community members and the partner that’s helping to make it possible. Both want an authentic and healthy community - one that’s fun, useful, engaging, and free of toxicity for all the right reasons.
For the win/win
Although the commercial team’s goal in its simplest terms is to bring in revenue, commercial products, the partner, and the partnership - and so Just About’s commercial success - all rely on the community.
That’s rare! But it’s exciting.
It means that, way more than on any other platform, the commercial team and the community are on the same side. We won’t be able to benefit if you don’t, and so we’re tasked with creating partnerships that are better for everyone.