The Day Before: a video game rug pull?

The Day Before sold 200k units in the first few days of release - half of which have now been refunded - and with the game seeing a 2/10 Steam rating, the developer has shut down..!

All of the game's social accounts have disappeared too. It's not clear whether an exit scam was always the intention or just felt like the best option given how badly the release has gone. But this kind of thing could become more commonplace given almost all of the (AI) tools are freely available to generate everything you need to create a 'fake' product and start selling it. Buyer beware..!

Created at 11:06pm, 11th December, 2023. Page last updated at 2:43pm, 16th May, 2024.

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FirestormGamingTeam 12/11/2023, 11:25:49 PM

This is another case of "rush this out, we need money because we overspent making it and have bills to pay" - This game was hyped, me and my friends were looking forward to this, and we paid, played, and uninstalled. I honestly thought this was going to be the next DayZ only bigger and better.

Developers need to stop rushing content out, the term "alpha/beta test" exists for a reason!

MURRRAAAAY 12/12/2023, 11:25:06 AM

good point actually Rupert, I never though about a rug pull! You hear about these regularly in crypto unfortunately but I really hope this isn’t a new trend that’s on the horizon for videogames! Especially with AI becoming more prevalent, does this make it easier to code or make the games?

AlexGoesTheWorld 12/12/2023, 7:32:16 PM

That's why you don't do preorders unless the company on the other side is a relatively stable/trustful company. When and only when the product comes out and its good, then they can see any money.

Alex 12/13/2023, 6:00:54 AM

To be honest I only heard about this game very recently, but I'm not surprised with this being the case. From the stuff I've read and gathered it sounded like there was a lot of rushing, which probably would have made the game unstable to play.

I really wish Devs, game publishers etc would stop rushing these games out when they're not ready. It does hurt the gaming experience for the game and it might be a game that looks really good but if it's not ready then it's just going to hurt the player experience.

AlexGoesTheWorld 12/13/2023, 7:46:00 AM

Alex

The problem of rushing is a the fault of the players and society as well: people want everything ready on a silver platter right now right here, they have 0 patience. How often do you hear the players screams it is the end of the world cause the game X won't be ready till that date, how is even possible?! How DO THEY DARE bringing the game out THAT FAR in the future?! And they throw tantrums.

(For example: people already complained that we won't see ME5 before idk which year in the future instead of being ready today (or even better yesterday) like if it really was the worse thing possible for the game, the company, the whole world.)

It's a bit of a snake eating its own tail, because people complain, so companies rush to not disappoint people, then messes happens, then people complain, then companies rush... etc . But it should start on the players, youtubers and all that type of people, on gaming news and the like to stop crying it's the end of the world cause you won't see the game for n more months/years. Ah yes, all those of categories love throwing tantrums because it brings clicks, and clicks are the air, the food and the water, without clicks you die. I guess there is no solution to people's stupidity :)