Leaning into niche interest and trends is a powerful way for brands to stand out, according to Mobbie Nazir, chief strategy officer at We Are Social.
This is great for smaller creators that have niche interests, as it helps brands cut through the platform algorithms (which we discuss in this week's Thursday Thoughts!) There are plenty of benefits for brands to work with micro influencers (or creators), who tend to have thousands rather than millions of followers, and Influencity share some great insight in this article...
This is great news for people early in their creator career, as the lofty goal of 1+million followers is no longer necessary!
Of course, creating for the love of doing it is the best approach, but being aware of what brands are after can really help you grow.
Check out these curated articles from our recent Creator Collab, talking about Discoverability Monetisation, and Lifestyle
Are there any niche creators you'd recommend checking out? Any smaller creators that are on the rise?
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