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Creator funding from TikTok is changing, and so is the content being made

What is the TikTok creativity program beta?

The app is replacing the scheme with a new creativity program it claims will pay more to users.

www.bbc.co.uk

TikTok are scrapping their old Creator Fund in December, and they'll be introducing the new Creativity Program beta.

Creators using the old system said it didn't really pay out much (per 1,000 views), and TikTok believe this new program will pay up to 20 times as much.

This might sound appealing, but TikTok are also making a push towards livestreams and longer forms of content, meaning creators need to work harder to hit those view requirements.

Should platforms use their position to guide creators towards specific content formats, or is it better to simply acknowledge and reward what is already being created?

Created at 11:29am, 9th November, 2023. Page last updated at 2:42pm, 16th May, 2024.

This post has been edited by the author for the following reason: Rewording

MURRRAAAAY 11/10/2023, 6:24:35 PM

this looks interesting, potential proper monetisation like the youtube partner can only be a good thing, we will need to wait and see how it functions in reality though, as we have seen with X/twitters attempts it seems a bit random, nothing has come close to the YT partner prorgramme which is surprising as its super impressive! WOuld be good for Youtube to get some proper competition too!

BoomerMod11/13/2023, 11:15:17 AM

MURRRAAAAY

They definitely have the userbase to support a program like this, and more competition amongst the big platforms could be a good thing for creators! Hopefully it'll push them to offer a better cut of the revenue, rather than fighting for huge contracts for the top creators!

Lanah Tyra 11/11/2023, 10:58:10 AM

Interesting, I guess we have to wait and see how it goes.

I'm not sure about pushing people to make different content. TikTok is 99% the short videos in vertical format. Live streaming is cool, because there is tons of content which can be enjoyed like that, but I couldn't imagine watching an FFXIV raid stream in vertical format as you don't get to see at least half of the arena and the people positioned there. It's fine for some highlights where you can crop the view to show an epic moment, but not for a full stream session. And I'm sure there are many other games with the same issue, where you would really have to see the full view for the proper experience.

BoomerMod11/13/2023, 11:17:26 AM

Lanah Tyra

I can see how that would limit the viewing experience. They're probably thinking primarily lifestyle / vlogging, but it doesn't seem best fit for gaming content.

Mobile gaming could translate well (if vertical) and that's the biggest gaming segment, but I hope the program will evolve to be more inclusive of PC or console gaming.