Podcasts: what should we know about them and how to make them? Tell us for $4!

The two big things to consider are firstly: the flow and order of events

and secondly: audio quality.

The latter is fairly self-explanatory (bonus points if everyone has the same mic), but I think the first one is one of the biggest area of improvements for me since I started doing our podcast-like weekly show. So there's never a slow moment where no one knows what to say next, or where to go next to make the conversation interesting. It's fine for it to naturally change topic and just go off the rails, like a natural conversation would, but always have a backup plan when the current train of thought comes to an end for all participants, so you can smoothly transition to the next thing or the ending.

Podcasting is a nuanced form of content creation, requiring a well-scripted approach that includes an introduction, rising action, resolution, and denouement or key takeaways.

Unlike videos, podcasts lack visual elements to cover speech imperfections. They rely solely on audio, making any flaws immediately noticeable. Try an experiment: listen to a random stream without watching the video. It often feels disjointed and incoherent.

When creating content, it's crucial to consider the user experience. What is the ultimate goal of your podcast? Does it offer solutions or insights for the listener? Podcasts are often chosen over videos because they can be consumed while multitasking, such as driving or jogging. Thus, your podcast should avoid overly complex topics, maintain a steady pace, and transition smoothly between subjects. Remember that your audience doesn’t have the luxury of rewinding or researching further while listening.

So simply extracting audio from a video and uploading it to a platform like SoundCloud is not an effective strategy for podcasting.

My final piece of advice for podcasters, and also vloggers and streamers, is to invest in vocal training. Good articulation, vocal endurance, and a pleasant voice are essential for creating engaging content.

I’d say start by doing some research. Listen to lots of different types of podcasts and work out what it is the people like about the show. Is there a great rapport between the presenters? Does it have a fun or unusual format? Do they share insight and expertise? Is it built around a particular interest or community? There is usually something of value in the most successful shows. So when thinking about starting a podcast, think about the value you’ll provide to the listener.

Do a few dry runs/ pilot episodes.

I think too often people are eager to produce content without curating and refining it first. Whatever they make, they are proud of, and away it goes onto the internet. I think making sure you have the tech in place, you have good chemistry with a co-host, and you have all your socials in place before launch is good. You don't have to release your pilots or rough runs but they should be a good indicator of what is working and what isn't.

Try to have fun with it. Again in this world where we consume more and more content, there is a expectation that everything needs to be content. Don't let you hobby start getting in the way of your personal life and try and set boundaries between yourself and your co-host (if you have one) as the lines can get blurred quickly

Aspiring podcast creators should begin by thoroughly researching their target audience and identifying a niche or topic they are passionate about. Understanding listener interests and needs is crucial for creating engaging content. Investing in quality recording equipment and editing software is essential for producing professional-sounding episodes. Consistency in publishing new episodes on a regular schedule helps build audience trust and loyalty.

Moreover, effective promotion and marketing strategies are vital for reaching potential listeners. This includes leveraging social media platforms, collaborating with other podcasters, and guesting on relevant shows to expand reach and visibility. Engaging with the audience through interactive segments, Q&A sessions, and listener feedback can foster a sense of community and connection.

Above all, successful podcast creators should remain adaptable and open to learning from both successes and failures. By staying dedicated, authentic, and continually improving their content, aspiring podcasters can increase their chances of achieving long-term success in the competitive podcasting landscape.