one of the variations of Mordunium is Plum which is the pun as intended. Truly thought I was going to bring in 100s of millions of ISK according to the in game estimated price, but sadly the price value in Jita was a tiny fraction and it was high sell low buy so I got stuck with 85% of Jita split (average between buy and sell) for my corps buyback (saving my other Mordunium variant so I can compress and move to Jita).