To be honest, I'm not even interested in the bounties... So to that extent, money doesn't really motivate me (in this context). Yeah, sure... It's nice... But it's not what's ultimately driving me to post here.
There's a part of me that sometimes thinks that this site has been designed slightly wrong. When I first heard about it, I thought that it would be more like Reddit - where people got paid. But as time has gone on, I don't see the Reddit part.
I also think that the way posts are displayed are a tad bit "broken" at the moment.
And then there's the notion of splitting a community's attention (into many related sub-communities - like Gaming and Eve Online) which isn't great for retaining user engagement, or for developing cohesion.
Honestly, a "one-size fits all" approach should be fostered on this site - at least initially... Make the site follow the same templates as laid out by traditional forums like Neogaf etc - where you have "Gaming", "Music", "TV & Movies", etc... And make the "sub-communities" be more like "threads" at this point... If only because there aren't even enough active users at the moment.
Also, maybe it's better to not spend that money on Bounties, but to spend it instead on marketing the site. Because as more people become aware of the site, it will attract more users, gain more traction, and also get more ad revenue as a result - which will result in more money coming into the site, thereby allowing users to get paid more.
Considering how many Neogaf and Resetera users have been alienated by those sites' policies, I honestly think that there's a pretty big audience out there that's willing to defect... They just need to be made aware of Just About. And if you can get the more "influential" posters from those sites to defect, then this might result in Just About getting more prominent due to the "network effect".
Maybe it would be a good idea to get prominent influencers / industry spokesmen to open accounts on Just About, and also write a blog post - which they can then publicise on Twitter etc. That would generate more interest, and also allow the site to get more users.
Ultimately, Just About needs to foster an environment where people can feel at home... Where they are within easy reach of their "friends" (like Facebook and Twitter). Because whilst it's nice to have bounties (and attract people with a mercenary attitude), what's even nicer is to work towards having a semblance of community... And unfortunately, that takes a LOOOOOONG time (depending on how you want to position the site).
Honestly, I think there's faaaaaar better ways of spending that money than on Bounties... Like Marketing... Spend that $10 on weekly ads over at Facebook or something... Get more users... And then allow them to figure out what sort of content they want to create - as long as it fits certain parameters. But to be honest, the tag system is also a bit limited at the moment. Where are the tags for reviews, news, interviews, late to the party etc?
Maybe have a "bounty" for best post of the week... Or a post that Just About wants more of... That would allow the site to foster more of the kind of users it wants to attract (and keep) long-term.
The problem is that community sites take a looooong time to build... There's a lot of work required on iteration and getting the formula right. Zuckerberg realised this... Which is why he didn't focus on profit.
The problem with sites that want growth and revenue at all cost, the ones that require profit for shareholders and VCs, they're the ones that have the shortest vision, and which fall by the wayside the quickest... Just ask MySpace after it was acquired by Rupert Murdoch.
Is this sote being funded by VC capital? What sort of pressure are they putting on to the site for it to yield a profit? In which case, we're almost making the analogy with sooooooo many GAAS games (including multiplayer arena shooters - like the aborted Hyenas), where all the VCs smell is the money, but have little care for the long-term viability of the product.
Don't get me wrong... What Cerium (from Resetera) did was absolutely wrong - when he pocketed all the community's proceeds (and I can see that Just About is probably a reaction to that entire fiasco)... but one shouldn't be so inclined to go the other way, and start throwing money at the community - when the underlying infrastructure still needs a massive amount of work.
Unfortunately, Just About just isn't at that stage yet, and still needs a massive amount of work.
My advice would be to spend the money on fixing the issues, and making the site more homely / enticing. And then spend that money on marketing - so as to draw in more users. After which you can start devoting money to the kind of community activities which you want to openly encourage.