BIG Brazil is yet another signpost that consumer shows need business areas

Good article by VG247:

Forget Summer Game Fest: to find the true successor to E3, you might need to look outside the United States

Got me thinking - Gamescom does what they do really well, and it's a lot because they have a separate business area, but they don't overcomplicate it.

It's nothing too flashy (in comparison to E3 of old), and it's what you need for meetings.

Have big business shows had their day? Or do they just need to be repurposed? And could that just mean tagging on a business area to big consumer shows like PAX or BIG Brazil?