Reddit has been making big changes in the last few years, some of which have been fairly controversial (restricting API access, weakening moderator controls, removing subreddits etc.).
These have resulted in the daily active users declining from 430 million in 2019 down to 70 million in 2023. While that's still a staggering number, it's quite a significant drop off.
As a consumer I'm guilty of endlessly scrolling the feed, but as creators, what are the benefits to sharing your content on Reddit? Do you see many people following your socials as a result of sharing content on Reddit?
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