That's according to this new report on brand content. Meta has been putting a lot of work into Reels to counter the rise of TikTok, and this report suggests that they're seeing success. But could there be more to the data? Is it only better for driving views because it's less saturated and less popular? Is it only true for brand content because TikTok is more authentic or the audience more savvy? How do the findings match your own experience?
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