That's according to this new report on brand content. Meta has been putting a lot of work into Reels to counter the rise of TikTok, and this report suggests that they're seeing success. But could there be more to the data? Is it only better for driving views because it's less saturated and less popular? Is it only true for brand content because TikTok is more authentic or the audience more savvy? How do the findings match your own experience?
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TikTok isn't one of the platforms I frequent, but Facebook used to be and Instagram is still in rotation. So from an outsider perspective I wonder if it's to do with the implied levels of participation on each platform.
By that I mean Facebook and Instagram feel like the majority of users are there to consume, whereas it feels like the members on TikTok are more likely to be creators. Are these creators spending as much time consuming? Or is it down to how much content is made for each platform? No idea, but it is surprising to see!
as a creator who posts on them all I am yet to see this, short for video can have a handful of views on insta reels and even YT shorts and the same piece of content gets thousands on TikTok, happens with my most recent short form video I posted, quite annoying lol
It'd be interesting to know what classes as a view for each platform. How many seconds, or what percentage of the video has to be watched. Given the way people scroll through short videos, I imagine there's a lot of vanity metrics being thrown around...
The quality of a view deffinitely matters, and almost all platforms have been found out to be inflating their stats at one time or another! ie.
https://www.theverge.com/2018/10/17/17989712/facebook-inaccurate-video-metrics-inflation-lawsuit
This doesn't surprise me, I just follow funny people and channels on TikTok, and all I get is slammed with "flash trends" from girls on there, I find Facebook/Insta to cater more to what you want to see and not what people are paying you to see i.e "boost my post" but if I don't want to see this, I shouldn't, it's similar to Twitter, my wife had my phone and it came up with a notification "I love you baby" and that was a boosted Tweet by an account I don't follow, needless to say, we had a somewhat awkward conversation :P
My partner gets those kind of adds of FB and we have a good laugh when he shows me what lady is apparently dying to talk to him XD
Xitter is absolutely useless. I have certain words and hashtags blocked because they are triggering and I still get to see posts with them. And adds aimed at expecting mothers.... I'm sorry but the only thing I'm "expecting" is my FFVII Zack figure thank you very much 😅
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