MrBeast recently experimented with sharing old videos on X, testing the revenue-earning potential of the platform.
While he earned a quarter of a million dollars from the one video, he believes this is down to advertisers jumping on the bandwagon. Based on the 156.7 million impressions the video received, this translates to $1.68 per 1,000 impressions.
What exactly an impression is, however, is anyone's guess!
So, does this change your approach to X as a content platform?
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