You might not be surprised to hear that young people prefer social and steaming content over traditional forms of media.
There are huge bodies of research backing this, but the reason why it's preferred seems as varied as the content being consumed. Is it the immediacy, authenticity, interactivity, the interpersonal connections? It could be any number of things!
The article suggests a few things, but I wonder what you feel the film and TV executives can learn from online creator communities?
Created at . Page last updated at .