How can Instagram grow your following on other platforms?

We've talked about performance and strategies for Twitch, YouTube, TikTok etc., but what about Instagram? What role, if any, does Instagram play in your plan to grow your following? If it doesn't then why do you think that is?

Last week, Instagram announced a significant change in its analytics, by switching all of its data references to “Views” instead of other signifiers like “Reach” and “Plays”. That’s in line with both broader industry trends, as well as evolving usage behaviors. But it also means that IG is changing the way that it calculates engagement once again.

Do you think the recent shift towards tracking views instead of reach or plays is a good move for users and creators, or does this remove some useful context? Will this make it easier to grow your following on other platforms?

How Social Platforms Measure Content Views [Infographic]

What does a ‘view’ actually represent on each social platform? This listing provides a rundown of the current metrics.

www.socialmediatoday.com