Do you think you need to be on every social network as your brand/identity or is it best just to focus your efforts on the one that aligns the closest to the user demographic most likely to be your Potential audience?
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That's a good question.
There's value in grabbing the accounts to stop others from intentionally / accidentally confusing your brand, but it'd take a lot of effort to maintain them all!
I wonder how transferrable content is across similar platforms. For example, would it be effective to simply repost content between Twitter, Threads, Mastodon, Bluesky etc.? The audience demographics will be different but the platform features are largely the same.
I think there are two questions here:
Should you be on all social media sites
Should you be ACTIVE on all social media sites
Ideally yes to both but if you have limited time then it should be yes to 1. and no to 2. and instead grow your following on one social media site. If your content is good then people would jump through hoops to get to it.
I think of going to The Escapist just to watch Zero Punctuation and Channel Awesome just to watch Nostalgia Critic. I'm aware they're websites rather than social media but I'm just making a point that I'd go DIRECTLY to the creators websites rather than wait until they're uploaded (legitimately or otherwise) to YouTube
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