X (formerly Twitter) is launching a TV app for Amazon and Samsung smart TVs next week to turn the platform into a major video streaming competitor to YouTube.
The big picture: The app, which the source says looks "identical" to YouTube's TV interface, aims to encourage users to watch "long videos on a bigger screen." It represents Musk's latest pivot for X into becoming a "video-first platform."
State of play: X has been actively courting big-name video creators and media personalities.
Yes, but: Competing with YouTube's massive existing smart TV footprint won't be easy. "He is set on competing with YouTube," the X source said of Musk, adding that Twitch, Signal and Reddit are also in his sights as rival platforms.
The big question: Whether luring creators with lucrative monetization offers will be enough for X to make a dent in YouTube's dominance of premium long-form video across devices.
Beyond smart TVs, X has also explored expanding to video games, podcasts and long-form writing as it chases a broader "everything app"
What’s everyone’s thoughts on this?
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