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Content Creators

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Lanah Tyra's avatar

I think my main focus will be Youtube as I've seen some growth there recently and want to try and take that further with a vision I prefer compared to the "find your niche" starting point. In a way it's still finding a niche but I don't necessarily call the same thing niche I think....

How does monetisation work on Medium and Substack? I enjoy writing my Final Fantasy Friday articles and would be nice to get them to more people.

MURRRAAAAY's avatar

Monetization on medium works by read time, and then on substack it’s paid subs but both you can utilise affiliate marketing which is handy also!

To monetise on medium you need to be a paid member which is around £50 per year I think!

I’d highly recommend you give either or both a go as you are already making the content for with your articles and have your niche

Boomer's avatar

I'd be interested in how you get on with Substack. I've heard of some creators using it instead of Patreon but I've not looked into the paid features of Substack too closely.

Have you thought about how followers flow between them and what content you'll use to encourage this?

MURRRAAAAY's avatar

I’lL keep you posted on substack! Seems to have a fair few features which is cool and I’ll need to get my head round .

I have no thought about this I’ve taken more meet the user where they are approach, what’s your thoughts?

Boomer's avatar

That's fair! Here's how I'd approach it:

  • Just About: prompts creativity to develop skills, offers a community to gather feedback and experiment with new content formats

  • YouTube: content repository that is shared across other channels

  • Medium: high-impact but infrequent writing to attract new readers

  • Substack

    • Free: more personal and more frequent writing to build a connection

    • Paid: close communication with high-effort content to provide significant value

I'd use rewards and discussions on Just About as a way to workshop new types of content for your YouTube channel. Refine it based on feedback from members here.

Once you're happy with the new content, record a backlog to drip feed on your YouTube channel. Be sure to give credit to those sharing feedback and support while you refined this new content.

Write articles (one per month?) for Medium to reflect on your process, share your data analysis to help others learn how to adapt their content...write anything that genuinely helps creators understand what it takes to be a creator. Make sure you use an authentic tone but also show you're an authority on the subject.

Use Medium to direct people to your Substack, and post weekly with a more approachable tone. These posts should highlighting your YouTube content, giving readers a behind-the-scenes look at you as a creator. I also recommend including other sources they may enjoy, but remember the focus is on directing traffic to your own channels.

Finally, periodically upsell free Substack followers to paid subscribers, and make sure the content you offer there is exclusive (i.e. not available on your YouTube channel) and offers real value. Maybe it's the requirement for joining or gaining a special role in your Discord server? You could invite them to a Q&A stream or to participate in an on-stream game.

Dave's avatar

Sounds like a solid workflow and sensible decisions around what is best investing the time in for a return.

Makster's avatar

Any reason to be on Medium AND Substack?

For me, gotta build an audience on Xiaohongshu (Red Note) now that TikTok is due to be banned for like half the western world

MURRRAAAAY's avatar

Reason is 2 parts, one the content can literally be identical and 2 on medium there has been a lot of algorithmic changes which has upset writers and their earnings are down causing a lot to shift to substack or use both so thought would give it a try as I am always keen to learn about new patrons, how they work and what I can learn to utilise on my other platforms .

What’s Xiao?

Horror and Cats's avatar

Just YouTube for me. But do let me know how Substack goes. I’ve finally gotten off my butt and am working through my massive backlog of original horror short stories and they seem to kinda go to waste on YouTube.

Plus, not all of them translate as effectively to me reading them aloud for one reason or another (written from a feminine perspective, for instance).

MURRRAAAAY's avatar

Will do fam, I’d definitely recommend checking out medium or substack as it sounds like you are already creating the content which is applicable over there! Any reason why you haven’t given them a go yet?

Horror and Cats's avatar

Honestly was just trying to keep everything as centralized as possible on the platform I understand best which is YouTube. Like idk how promotion or discovery works with Substack or anything like that, but I do need to change SOMETHING if I want my writing to find its audience

A

Substack is said to be great but for it being rather... friendly... with rather unfriendly people.

For reference:

https://www.theverge.com/2024/1/8/24030756/substack-nazi-newsletter-content-moderation

MURRRAAAAY's avatar

I hadn’t heard about any of this as my exposure to substack is purely from medium writers who have wrote about moving there from medium, hopefully they sort out and remove any bad actors.

I could see how this could happen tho as it is literally like each user has their own micro site and then there is a few public areas to showcase or share you stuff on substack so it’s quite hands off from the platform is what I am getting at it seems so far from my 24 hours of experience on there.

Have you used the platform? What’s your personal experience like?

A

I have nothing to say for me to open a substack. And if I had, people wouldn't read it anyway.

I just used it as visitor and came across such problem of friendliness with such unsavory elements of society through some people writing on substack (and leaving for that matter when such elements kept on persisting). The Atlantic report didn't paint a nice picture.

The current removals seems more an attempt to "to clean the face" without actually really touching anything but that's my personal opinion.

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