In part one of our Social Platforms Creators Probably Don't Use series we looked at Facebook, and this time we're digging into LinkedIn...
I'm joking of course, however it seems they are retiring their Creator Mode.
Hashtags have also been de-prioritised on the platform, significantly reducing their impact on the reach of a post. The approach to content categorisation and discovery, a topic we recently discussed, will instead pull automatically identified keywords right from the post and replies.
Did any of you have a LinkedIn profile for your content creation? Not to share, but to represent your brand. If so, did you use the Creator Mode? How do you think the reduced impact of hashtags will change what we see on the platform?
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