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Discussion

ago

Is the term "content creator" still relevant?

YouTube found that “creation is commonplace” with 82 percent of people aged 18 to 44 saying they have posted some form of video content online in the last 12 months.

That's quite a wide age range, but are those 82% content creators?

“Video is now the language of the internet,” Brendan Gaha, co-founder and CEO of Creator Authority, tells WaPo. “It’s the most aspirational job for Gen Z today and the barrier to entry is so low.”

If so many of Gen Z are self identifying as content creators then is there a generational difference or has the role moved on?

What do you think?

Generation Z See Themselves as Online Content Creators

It marks a paradigm shift from the generations of people that came before them.

petapixel.com

Created at 1:45pm, 9th July, 2024. Page last updated at 6:07pm, 10th July, 2024.

TheGreatestBanana12 7/9/2024, 2:47:13 PM

I guess it depends on what you define as a content creator.

BoomerMod7/9/2024, 3:19:50 PM

TheGreatestBanana12

I suppose that's what I'm curious about. This isn't to throw shade on anyone calling themselves a content creator, rather I wonder if the term has a new meaning.

What defines a content creator for you?

Shovel 7/9/2024, 7:34:24 PM

I feel like the word “content” Could get dropped and it be just “creators”. It covers a wider Range of people in my opinion!

Cherebi 7/10/2024, 8:03:52 AM

Shovel

I like this but if you are a creator of a certain style or series of games, having indie game creator or Pokémon creator sounds like you are a creator of the games rather than someone who makes content.

Shovel 7/10/2024, 8:39:46 AM

Cherebi

See I would consider myself a “creator” and I draw wrestling prints and create content in support of my prints. But yea I see what you mean there actually. Maybe the term needs to change altogether? What that is I don’t know haha

Makster 7/10/2024, 7:09:15 AM

I don't think it is an outdated phrase.

Content Creator is synonymous with producing content specifically for the internet. I think creator is too vague as to what you make whilst content creator is a nice catch all term. You can go more specific with YTer, Instagrammer, TikToker, OF creator etc. but I think with all those terms - you're often doing a lot more than just that platform.

Rixx Javix 7/10/2024, 1:01:01 PM

People love to label things. But, if you think about it for a moment, creating content is essentially a human condition - even pre-internet. We pop out into the world and start creating content almost immediately. Some of us create positive content and some create other types. Every once in awhile some of that content can effect the entire world. No one really thought of themselves as content creators back then, except maybe someone like Andy Warhol, or a few others here and there. Personally I don't care for labels. They are so often used as shorthand for laziness. In the end we all might be content creators - but we're not all equally good at it.

BoomerMod7/10/2024, 2:31:07 PM

Rixx Javix

I really like that perspective! I'm a huge believer that social interaction is a fundamentally creative act. With smartphones reducing barriers to entry I wonder how much young people just see that social interaction as content waiting to be captured.