Explain how you use analytics to inform your growth!

Analytics can be a blessing and a curse depending on how you look at them, there is a lot of different information that can be gained from them if you know what to look at lets take YouTube for example you are able to see where your viewers are coming from, what they searched to find your video etc this is information you can then use to improve your channel descriptions, tags etc would could lead to having better search engine optimization, I help several YouTubers with understanding their analytics with one of them we found out there was a number of views coming from a certain search term so we changed the titles of the video to include this search term and we saw a further improvement in discover ability and views . You can use analytics to your advantage by tweaking your content from the information you get you can see what went well what didn't go quite so well this will allow you to try improve your content. learning about using the analytics is important its more than just looking at which more video got more views, views isn't a good metric to to analyse videos performance anyway if a video has more views but if everyone turned the video off immediately then it's not a good as a video with less views but people are watching the video and subscribing from it. I also said it can be a curse because if you take the analytics to heart to much it can lead to more of a negative effect on both your mental health and content it's important to find that right balance but overall the most important thing to remember above any metric is to have fun at what you are doing.

For me on YouTube there is a few things i try to focus on and use to help my channel grow.

Firstly as I have done a lot of videos I look to see what has worked in the analytics, how many views, watch time, revenue etc and the traffic sources as I want to try and target Browse with most of my new content.

I will then take this info into the ideation phase where i decide what content is next up for that channel.

Then the most important part is the packaging, I will look at previous titles and thumbnails which have performed well and see if i can do something similar for this new video if its appropriate, as if nobody clicks on your video, the watch time or whats in the video doesnt mean a thing. So I am looking for a high percentage click through rate here in the analytics, if its way off I will make changes.

Then hopefully if i mix this sauce well I will be welcomed onto the dashboard with a 1 out of 10 video, if not no biggie i let it cook for a while as some content it seems to take a while for YouTube to surface it to the correct audience, especially when its a smaller channel or you are trying to pivot or testing something new out, i have had this with many videos that were not ranked well on the 1 out of 10 scale but then have slowly just grown and grown overtime which is great for evergreen content, instead of maybe getting something that just gets views for a week or two then droops to nothing.

Hopefully this helps some fellow YouTubers out there!

Data is very important part of my work.
Most actions I take are data-driven.

Types of Reports

1. Ad-hoc Reports: Data mining for specific inquiries. For example, investigating unusual traffic to an article.

2. Regular Reports: Needed daily, weekly, monthly, or on specific occasions. Sometimes ad-hoc reports become regular reports.

3. Monitoring and Alerts: Reports with thresholds that trigger notifications, like a Slack message when specific conditions are met.

Tools

• Matomo / Google Analytics for data collection.

• Google BigQuery as a data lake and warehouse.

• Metabase for reports, dashboards, and monitoring tools.

• Power BI for data mining and cleaning.

To answer the main question of this bounty:

Ultimately, all this helps answer questions like "How is the business going?" and "What type of content and where performs better?" For example, if some editor comes up with an idea and decides to add a new type of content like "Daily kitten meme" to the Facebook timeline, I design the KPIs to measure whether the idea is a flop or a success and create a report to track them.

A more detailed article about this, and how I apply that to my daily life is published here.

Analytics is such a hard one to sort of achieve and it’s something that I’m still sort of struggling with myself when it comes to the content that I’m creating and trying to get more attention for.

So when I started Art Side of the Ring. I prioritised three research to ensure we had a good start so that included using the platform analytics that’s been really crucial in guiding the growth and refining the content strategy.

So the key points would be audience insights. So identifying key demographics and Taylor in the content to their preferences and also analysing engagement metrics to understand what topics they resonated with the most.

Another point would be content performance so tracking views like shares and comments to see what content was effective in what area. And also experimenting with different formats and times of posting to optimise reach.

And finally, growth patterns. So monitoring follower trends to try to identify successful campaigns and then using the huge data to plan future content to ensure that the audience is consistent with its engagement.

By continually analysing responding to data, when it comes to my business Art side of the ring, it remains adaptive and audience focused.

I mainly do content and Live on Tiktok, and as a creator i always do research on my post and stream performance with Tiktok Analytics

For example, in the last 28 days, this is the detailed data about my livestream with the following performance:

in the last 28 days because I rarely livestream, the data displayed is quite fluctuating with the best performance being on June 19, this shows that there was a considerable decline because I did not livestream due to illness & business matters some time back. this is quite a thought because in my opinion good performance starts from a sloping graph and rises little by little, of course with the condition that I have to know what games are trending on tiktok and this is something that I continue to improve until now.

And this is where my viewers coming from (for my content that i post) :

I see based on this data that some of my videos go to the “For You Page” only around 45.8%, with additional data from the search feature and trending songs or sounds that I use. this is quite heavy because as I remember a good creator is a creator who can maintain his traffic source above 55% and this is one of the things that I have to work on