Hello
If I may, I've been here pretty much since the start. I've been reading through this thread and it seems to be you are implying that Just About is not being honest about the goals of this site.
The game developers themselves sponsor each community, the "free money" if you like, if simply provided by said developers to not only engage members but also, of course, promote the said game by essentially offering money for playing said game.
As someone who is on Discord and met the Just About staff IRL as well, I can assure you 100% that there is nothing underhanded going on here and the site is what it is, much to the saying "it does exactly what it says on the tin" which leads to another saying "never look a gift horse in the mouth".
What you have here, is a community of gamers, held to a higher standard than the normal cesspits that exist across the internet, toxicity isn't welcome, helpfulness is, guidance is, productive discussion is.
Also, the bounties are not a main "aspect", it is simply one among many on this site. Just About has never asked us to promote them, tweet about them, or do any self-promotional image work. You also need to remember this site, whilst public, is still in "beta" and not a fully finished product.
Forgive the bluntness, but I prefer to be direct and to the point.